Digital Technology and Learning

The digital strategy implemented at Audencia is widely applied in the various programs. Academic staff are implementing new teaching methods based on online resources and activities. Flipped classrooms, teaching courses with interactive quizzes, and social networks are just some examples of the active instruction methods in which digital technology is a major tool for learning.

Digital serious games now used in every discipline.

Students are fully involved and co-produce a variety of innovative blogs, websites and multimedia presentations.

Some examples of the blogs created by students for the Specialized Master’s® Degree programs:

• Marketing Strategies at the Digital Age
• Management of Sport Organizations
• Management and International Skills

OOPS, Online and Offline Project Starter is a course created by students of the Marketing Design and Creation Specialized Master’s® Degree program as part of the  Draft & Craft Festival  (Meaningful Design for New Businesses.)

Various courses have been set up to support students training in digital technology:

• The communicator kit, allowing new students to familiarize themselves with social networks and distributed web tools
• Self-training modules on the office automation suite
• "Learning to code" workshop sessions, in partnership with  Le Wagon, provided each semester for students. Spread over seven weeks, these workshops allows students to individually create their first website. The instruction methods used during these workshops are based on the online learning platform, Le Wagon Ondemand.

Online programs and courses created by Audencia Business School enable flexible learning, individualized according to the learner's profile:

• The Euro* MBA, open since 1996, is one of the best MBAs in the world for distance learning (AMBA accredited)
• The International Graduate Certificate "Maximizing Global Business Performance" is provided by Audencia in conjunction with Boston University and Tecnológico de Monterrey
• Digitalization of basic management courses in the IMM e-learning program (equivalent to 180 hours of distance learning)
• Refresher courses for students admitted on the basis of other diplomas include e-learning modules in law, accounting, economics and statistics
• Funny Learning in continuing education

Recognized for its expertise in Corporate Social Responsibility, Audencia has offered to attend the "CSR & Value Creation" massive open online course (MOOC) from 2014 to 2016, with the opportunity to interview CSR managers about their business practices. Today the MOOC participants have joined the Audencia CSR community on Linkedin, with about 400 members.

In 2017/2018 a new e-learning course dedicated to CSR, this time in French, is being developed.

In 2015, Audencia renewed and digitized its Skills Portfolio.

• Changing business expectations and needs
• Audencia’s strategic priorities: Innovation, Organizational Social Responsibility, Cooperation
• The hybrid skills development strategy to meet the challenges of tomorrow's businesses

The Skills Portfolio is based on a repository of 15 skills grouped into 5 areas. The portfolio of each student is input with the approval of skills in the repository, assessments by placement supervisors, self-assessments and peer assessments.
Integrated with the Audencia Tomorrow portal, the Skills Portfolio allows students to visualize their skills profile, assess their strengths or improvement areas, see any differences between the academic point of view and the company's point of view or between their self-assessment and that of the members of their team. Career counselors have access to this information and can comment it with the student during mandatory individual interviews.