The course is entitled “Organizing Creative Situations” and takes place in the new master in Management and Entrepreneurship in the Creative Economy (MECE), conceived and directed by Catherine Morel in collaboration between Audencia and the Glasgow School of Arts. The course aims at preparing the student to develop creative behavior in any kind of situation or activity, not only in the creative industries but also in any field of activity. At stake is the entrepreneurial and managerial ability to foster creativity in the ordinary course of organizational life. Not only innovation, but also adaptation to the unexpected, or resilience and small incremental change depend strongly on the organizational creativity, understood as the ability to shift, adapt, interpret or create rules and processes.
In order to get the students feel and experiment what could mean creation applied to ordinary issues, a quick and simple exercise is proposed.
The objectives of the exercise are:
The main learning objective (skills form C4B):
“Entrepreneurship and Innovation”:
A set of varied and unusual material is proposed and displayed on a table.
Here are examples of comments on the creations by the students:
"The assemblage of knowledge of different natures leads to openings into yet more types of knowledge, and all this will strengthen the student by giving him a solid foundation."
"the cycle, maneuverable, flexible, adaptive, that allows you to go anywhere"
"the car that walks on spring-loaded legs, to take in all types of terrain."
"The platform of access to the multi-faceted sphere, full of channels from which we can choose the one that suits us, to settle in at ease."
Translated with www.DeepL.com/Translator
To conclude, the experience was very positive. In addition to the work of reflexivity and energizing the group, the students were delighted with the experience, fast, creative, and they have indeed expressed having learned in terms close to the Learning Objectives above.
by Philippe Mairesse